market research into three existing magazines using LIIAR.

L-anguage:
This magazine has it's logo or masthead in the left hand corner of the page, conventionally used by many magazines to make sure the logo is the first thing seen and is easily recognisable to customers. The name of the magazine is abbreviated "IDJ" (international DJ) so that it fits easier on the page and so that people can see the full logo if theirs was among other music magazines.
The text of the artist is a medium shot and covers most of the front page, which is mainly because the double page spread or main story is about that specific artist.
There is also a colour theme, being red, white and black which is on the cover and also the contents page, and they also use the same font throughout .
The language used in both is simple and consists of mainly a sub-heading and a little information about the article, enough to make the reader more interested and more likely to read it.
The contents page choses the magazines  main features and most popular stories and again uses the red,white and black theme.

I-nstitution:
The institution of this magazine is the "IDJ" brand  which is published by Chris Kempster and is mainly aiming for those interested in Dj'ing and dance music.

I-ntention:
The intention of the "IDJ" magazine is to advertise the unique part of dance music but also to inform those that are DJ's whose popular and who to look out for. They also advertise DJ'ing equipment but also give people who are trying to get into the business a chance by listening to their mixtapes.

A-udience:
Their main audience is young people, or those who are  interested in that specific music genre.
people use it to inform them of changes and additions to the music genre and can also use it to purchase new equipment etc.

L-anguage:

This text is a picture of the artist used as the main background. This is normally a convention of most magazines and is something that I plan to do myself. The sub-headings are placed around the main picture in similar or the same font and are either in pink, green or white, which is the magazines colour scheme that follows through to the contents page.

The contents page depicts the main stories and the headings on the contents page are given to show the reader which are the more exciting or interesting stories.

I-nstitution:

The institution of this text is the brand "Clash" that publishes a magazine to do with modern music and fashion.

I-deology:

The ideology behind this magazine is the life behind thhe music, but also the people to do with the business.

it's interested in people who enjoy and frequent music festivals and promotes the music as best as it can.

A-udience:

has a circulation of around 40,000 but only gets published 12 times a year. This is less frequent than the theoretical amount of publishing I would expect form my own publication.

It aims for people who enjoy the music scene ( gigs, festivals) and those who enjoy modern music.

L-anguage:
Instead of the conventionally artist being the background "NME" uses a picture of a stage from Glastonbury. This is good because it ties in with the article "40 years of Glastonbury" and also shows the audience they aim for; people who have vistited Glastonbury.
The main colour scheme is black, white and orange which attracts your eye as it stands out from the dark background.